https://measureaddict.com/tags/server-side/Recent content in Server-Side on Measure AddictHugoen-GBMon, 29 Jun 2026 23:22:37 +0100https://measureaddict.com/post/first-party-analytics-proxy-netlify-tealium/Wed, 24 Jun 2026 00:00:00 +0000https://measureaddict.com/post/first-party-analytics-proxy-netlify-tealium/<h2 id="the-problem-ad-blockers-and-your-analytics-data">The Problem: Ad Blockers and Your Analytics Data</h2> <p>Here&rsquo;s something worth thinking about if you run an analytics or tech blog: your readership is likely full of people who block ads — and with them, your tracking scripts.</p> <p>Browser extensions like uBlock Origin block requests to well-known analytics endpoints like <code>collect.tealiumiq.com</code> or <code>google-analytics.com</code> by matching against public block lists. Your tracking code fires on the page, the browser quietly drops the request, and you never see that visit.</p>